January 28th 2012 – Under Armour’s mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management and proven innovation.
Every Under Armour product is doing something for you; it’s making you better.

Under Armour is the leading brand in performance clothing supplying clothes to some of the worlds best athletes.
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour’s diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it’s hot, ColdGear® when it’s cold, and AllSeasonGear® between the extremes.

Under Armour’s mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product is doing something for you; it’s making you better.

Callum is excited to announce his partnership with Under Armour clothing and he will be rocking their fashion this season.